HBO Caves Under Pressure From Telecosm

Time Warner's HBO subsidiary is about to do a deal with Apple to distribute its shows on iTunes.  Of course, this breakthrough was only made possible by the Telecosm blog, which awarded a BUNGL to HBO in January for it's prior online distribution strategy, which allowed you to get HBO shows online only if you were a digital cable subscriber and only if you bought your Internet access from a cable provider.

Now, the immense pressure brought to bear from winning a BUNGL has clearly caused TW and HBO to change strategy. 

"When we got the BUNGL a few months ago, it was a real wake-up call," said Jeff Cusson, HBO's spokesman.  "That's when we knew our marketing strategy was deranged, and needed an overhaul."

HBO's coming deal with Apple still has some catches: the shows distributed through iTunes will have delayed availability, only after the full-season DVD for each show is released.  Still, it's a step in the right direction...thanks to the incredible power of the BUNGL.

Editor's note: this article is an example of what happens when an over-imaginative blogger  gets his tongue stuck in his cheek. In other words, I made it up.

Comments

[Ike Elliott]

DG,
Fixed it,
Thanks,
Ike

[DG Lewis]

Also, HBO is a subsidiary of Time Warner Inc., not of Time Warner Cable; TWC is another subsidiary of Time Warner Inc., although TWI IPO'd 16% of TWC last year, and announced a couple of weeks ago that they planned to spin off the rest.