Andrew Schmitt's Nyquist Capital blog pointed me to a contrarian view of the online video market, here. While YouTube is continuing to dominate the online video world, HitWise is claiming that overall viewership is down 9%, year-over-year, in the month of May. That doesn't seem possible.
After all, Comscore reported that over 10 billion videos were viewed in February alone, a year-over-year increase of 66%. There has to be a flaw in the Hitwise methodology, in my view, or at least there must be a difference in the way the two companies measure online video viewing. Comscore seems to be capturing a broader perspective.
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