Dial-up Refuses to Die
The new Pew Internet report paints a not-so-rosy picture of broadband adoption in the U.S., including a stubborn dial-up Internet access market that just refuses to die, and contrary to what you might think, that's good news for broadband leader Level 3 Communications.
According to the Pew survey,
"62% of dial-up users say they are not interested in giving up their current connection for broadband."
When asked what it would take for them to switch, here's what the reluctant dial-up users said:
| Criteria for Switching to Broadband | % responding |
| Price of broadband needs to fall | 35% |
| Nothing can convince me to move | 19% |
| Broadband needs to become available | 14% |
19% refuse to move, for any reason! So, like the plague victim in Monty Python's Holy Grail, dial-up is "not dead yet." However, dial-up internet access is certainly ill:
Dial-up is down to about 10% of the population, but the curve is flattening out somewhat. One thing you have to watch out for in this chart, which is directly from the Pew report, is that the time scale on the X-axis is not constant, with the last three data points separated by 5 months and 9 months, and the prior data points separated by about 12 months each on average. That means that the curve is not actually flattening as much as the chart seems to imply. But, the curve IS flattening.
Why is this good to Level 3 Communications? Because Level 3 owns most of the wholesale dial-up Internet access market, and it is a high-margin product for them. In the company's first quarter earnings report, they reported $51M in "Other Communications Revenue", which is mostly from their managed modem wholesale dial-up Internet access product. This $51M was a 39% decline from 1st quarter 2007. The flattening dial-up defection curve as shown in the Pew report would indicate a smaller decline in the coming year than what was seen in 2007.
If Level 3 were to see a 39% decline in "Other Communications Revenue" in 2008, then the $51M per quarter would drop to about $35M in 1st quarter of 2009. I think the Pew report is showing that Level 3 will lose less than 39% in the coming year in "Other Communications Revenue." This might turn into a small up-side surprise for Level 3 over the next few quarters.
